Privacy policy.

Last Updated: 10/10/2025

WyreTech Limited (“WyreTech”, “we”, “us”, or “our”) operates the WyreTech platform, services, and related tools (together, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect information from and about you when you use our Services, visit our website, or interact with us in other ways.

By using our Services, you accept this Privacy Policy. If you do not agree, please do not use the Services.

1. Scope of This Policy

This Policy applies to:

  • Individuals who visit our website at www.wyretech.co.uk or otherwise engage with us online (the “Site”).

  • Customers, prospective customers, business contacts, and authorized users who use our Services.

  • Interactions via phone, email, chat, demos, or support.

In some cases, we act as a data controller, and in other cases as a data processor (for example, when processing end-user data on behalf of a customer). When we act on behalf of a customer, the customer remains responsible for compliance with applicable data protection laws as the controller, and our processing is subject to the instructions and agreements with that customer.

2. Information We Collect

We collect data in several ways:

a) Information You Provide

We may collect information that you directly submit to us when:

  • You sign up, subscribe, register, or request a demo.

  • You communicate with us by email, chat, phone, or submit forms (e.g. support requests).

  • You attend our webinars, events, or conferences.

  • You provide content, preferences, settings, or feedback.

Examples of such information include:

  • Name, company, job title, email, postal address, phone number.

  • Login credentials (username, password) for our platform.

  • Business credentials (API keys, access tokens, booking system credentials).

  • Audio, video, or chat transcripts if you consent or as required by a service.

  • Any other information you choose to provide (e.g. profile pictures, notes).

b) Information Collected Automatically

When you use the Site or our Services, we and our third-party service providers may automatically gather:

  • Device and technical data: IP address, browser type, operating system, device identifiers, browser language.

  • Usage data: pages visited, time spent, click paths, features used, timestamps.

  • Cookies and similar tracking technologies (see Section 13).

  • Log data, error reports, performance metrics.

From your IP address or device location signals, we may infer general geographic location (e.g. city or region).

c) Information from Other Sources

We may also obtain information from third parties such as:

  • Marketing or lead generation services.

  • Public and commercial databases.

  • Social media platforms (if you interact with us there).

  • Affiliates or business partners.

We may combine such data with other data we hold about you.

3. How We Use Your Information

We use your information for a variety of purposes, including:

  • Providing, operating, and improving the Services.

  • Managing your account, onboarding, and configuration.

  • Responding to inquiries, support requests, or feedback.

  • Monitoring, debugging, and ensuring the security and integrity of Services.

  • Optimising and analysing usage, reporting, and internal research.

  • Training and improving our AI models (in anonymised or aggregated form where possible).

  • Sending you administrative communications (e.g. updates, policy changes).

  • Marketing and promotional purposes (with consent or as permitted by law).

  • Enforcing our legal rights, defending claims, or complying with legal obligations.

  • Mergers, acquisitions, or business transactions (see Section 7).

We may also aggregate or de-identify data so that it no longer identifies you, and then use or share that anonymised data for any purpose.

4. Legal Bases for Processing (Where Required)

If you are in a jurisdiction that requires a legal basis for data processing (e.g. under GDPR), we rely on one or more of the following bases:

  • Contractual necessity: to perform the contract for Services or fulfil your requests.

  • Legitimate interests: for internal analytics, security, fraud prevention, and improving Services — when those interests are not overridden by your rights.

  • Legal obligation: to comply with laws, regulations, or judicial requests.

  • Consent: for specific processing such as marketing communications, cookies, or sensitive data — which you may withdraw at any time.

5. Cookies, Analytics & Tracking

We and our service providers use cookies and similar technologies:

  • To recognise you when you return.

  • To provide and customise features.

  • To collect analytics and usage statistics.

  • For performance, security, and error logging.

You can refuse or manage cookies via your browser settings or our cookie banner. However, disabling cookies may affect the functionality of parts of our Site or Services.

We may also use third-party analytics tools (e.g. Google Analytics) or ad networks to track usage and behaviour across websites and services.

6. How We Disclose Your Information

We may share your information in the following ways:

  • Service providers / subprocessors: third parties who help us deliver the Services (hosting, telephony, security, analytics).

  • Affiliates / subsidiaries: within the WyreTech group.

  • Customers: if you are an authorized user, data about your usage or account may be shared with your employer or the customer entity.

  • Legal / compliance: to comply with laws, regulation, court orders, or protect rights, safety, or property.

  • Business transactions: in connection with mergers, acquisitions, or divestitures.

  • Consent / direction: where you have given consent or instructed us to share your data.

  • Aggregate / de-identified info: data that cannot reasonably identify you.

We do not sell or rent your personal data to third parties for their own marketing purposes (unless specifically disclosed and agreed).

7. Data Retention & Deletion

We retain your personal data only as long as necessary for the purposes described or as required by law.

Typical retention periods may include:

  • Account and subscription info: while active + 1 year after termination.

  • Call recordings, transcripts, logs: 90 days + per customer settings.

  • Analytics, logs, error reports: 180 days or more.

After retention, we securely delete, destroy, or anonymise the data.

8. International Data Transfers

Your data may be transferred to, stored, or processed in countries outside your home jurisdiction (for example, the UK, EU, or other territories). In such cases, we will employ adequate safeguards, such as:

  • Standard Contractual Clauses approved by data protection authorities.

  • Adequacy decisions for countries with recognised data protection standards.

  • Encryption, access controls, and contractual restrictions.

By using our Services, you consent to such transfers (subject to applicable law).

9. Security Measures & Data Breach Handling

We implement a variety of technical and organisational measures to protect your personal data:

  • Encryption in transit and at rest.

  • Role-based access controls and least privilege.

  • Monitoring, logging, intrusion detection, and audit trails.

  • Periodic assessments, penetration testing and security reviews.

  • Employee training and policies for data handling.

Data Breach Response

In the event of a data breach:

  1. We will promptly investigate and take reasonable steps to contain and mitigate harm.

  2. We will evaluate whether notification is legally required. If so, we will notify affected individuals and relevant regulatory authorities (e.g. within 72 hours where required under GDPR).

  3. We will provide guidance to affected users on steps they may take to protect themselves.

  4. Our liability for a breach will be limited to the extent permitted by applicable law, and typically capped (e.g. to the fees paid for the affected service in the preceding 12 months). We disclaim liability for harm caused by circumstances outside our reasonable control, third-party systems, or user negligence.

10. Your Rights & Choices

Subject to applicable law, you may have rights over your data, such as:

  • Access: request a copy of the personal data we hold about you.

  • Correction: request correction or update of inaccurate or incomplete data.

  • Deletion / erasure: request removal of your data (where no compelling legal reason prevents it).

  • Restriction: request limiting certain processing.

  • Object: object to processing based on legitimate interests or direct marketing.

  • Portability: obtain your data in a reusable format and transfer it.

  • Withdraw consent: if processing is based on consent, you may withdraw at any time (without affecting past processing).

To submit a request, contact us at [insert email address]. We may ask you to verify your identity before acting. We will respond to valid requests within the timeframe required by applicable law.

If you believe we have handled your data improperly, you also have the right to lodge a complaint with the relevant data protection authority (e.g. the ICO in the UK).

11. Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect or maintain personal data from minors without parental or guardian consent.

12. Rights under UK Law (if relevant)

If you are located in the United Kingdom, you are protected by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Under these laws, you have several rights regarding your personal data:

  • Right to Access – You can request confirmation that we process your personal data and obtain a copy of it.

  • Right to Rectification – You can ask us to correct or complete any inaccurate or incomplete data we hold about you.

  • Right to Erasure (“Right to be Forgotten”) – You can ask us to delete your personal data where there is no lawful reason for us to retain it.

  • Right to Restrict Processing – You can ask us to suspend or limit the processing of your data in certain circumstances.

  • Right to Object – You can object to processing where it is based on legitimate interests or for direct marketing purposes.

  • Right to Data Portability – You can request your personal data in a structured, commonly used, machine-readable format and have it transferred to another controller.

  • Right to Withdraw Consent – Where processing is based on consent (e.g., marketing), you can withdraw your consent at any time.

We may need to verify your identity before responding to your request.
All requests will be handled within one month, as required under the UK GDPR, unless the request is complex or numerous, in which case we will inform you of any extension required.

If you are unhappy with how we handle your data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

  • ICO Website: https://ico.org.uk

  • Helpline: 0303 123 1113

We would, however, appreciate the chance to deal with your concerns first — so please contact us directly at admin@wyretech.co.uk if you have any issues or queries.

13. Cookies & Tracking (Expanded)

We use cookies and similar technologies under the following categories:

  • Essential cookies: required for core functionality.

  • Analytical / performance cookies: measure usage and improve performance.

  • Functional cookies: allow enhanced features and personalization.

  • Advertising / marketing cookies: build your profile to deliver relevant ads or content.

You may control or disable cookies via your browser or device settings, or via our cookie consent banner (if applicable). Note that disabling some cookies may reduce or disable certain parts of the Site or Services.

We may also allow third-party ad networks or analytics providers to place cookies, track, or collect data in connection with their services.

14. Policy Changes & Notifications

We may occasionally update this Privacy Policy. When we do:

  • We will post the updated version on our Site with a new “Last Updated” date.

  • For substantial changes, we may notify you via email or a banner.

  • Continued use of the Services after changes constitutes your acceptance of the revised Policy.

15. Contact Information & Data Controller

If you have questions, requests, or complaints about this Policy or our data practices, contact us:

WyreTech Limited
Email: [insert email address]
Address: [insert registered office address]
ICO Registration Number: [if applicable]

Where we act as a data controller, we are responsible for deciding how and why personal data is processed, subject to this Policy and applicable law. Where we act as a processor for a customer, the customer is the controller and we act under their instructions and agreements with them.